Privacy Policy
The LONGCHAMP Group places great importance on protecting the Personal Data of visitors to its website Longchamp.com and undertakes to ensure the privacy of the Personal Data collected.
This Privacy Policy details the LONGCHAMP group's policy on the processing of Personal Data in connection with its website.
It is intended to govern the conditions for processing the Personal Data collected during your browsing. The data collected is subject in particular to the provisions of Law no. 78-17 of 6 January 1978, as amended and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.
When Personal Data is collected from or held in a country outside European Economic Area (EEA) or collected by a company belonging to the LONGCHAMP Group located outside EEA, we may also be required to comply with local laws in force. In this context, a specific privacy policy is setting up for each country concerned.
We invite you to consult our Privacy Policy regularly to be informed of any updates.
1. Definitions
Personal Data | Any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, login details or to one or more factors specific to physical, physiological, mental, economic, cultural or social identity. |
LONGCHAMP Group | Any company belonging to the LONGCHAMP Group. |
Politique Données Personnelles | La présente politique régissant le traitement des Données Personnelles du Groupe LONGCHAMP. |
Privacy Policy | The present policy governing the processing of Personal Data of the LONGCHAMP Group. |
Data Controller | Natural or legal person who determines the purposes and means of processing. |
2. Identity and contact details of the Data Controller and Joint Data Controllers
Personal Data are collected on behalf of SAS LONGCHAMP, 12 Rue Saint-Florentin 75001 PARIS, in its capacity as Data Controller.
SAS LONGCHAMP may also be a Joint Data Controller with the companies belonging to the LONGCHAMP Group: in that case, each LONGCHAMP Group company defines the purposes and means of processing jointly with SAS LONGCHAMP. This is the case when Personal Data is collected for the purpose of processing and tracking orders, as well as organising competitions and notifying winners online.
The LONGCHAMP Group companies act as Joint Data Controllers only when your Personal Data is being processed on the territory where they are domiciled and exclusively for the purposes detailed above.
Example: the company LONGCHAMP ITALIA is the Joint Data Controller with SAS LONGCHAMP when processing customers' and prospects' Personal Data collected in Italy only, and when such processing is for the sole purpose of managing and tracking orders placed online or organising competitions and notifying winners online.
The LONGCHAMP Group companies that may act as Joint Data Controllers are listed in the appendix to the Privacy Policy.
3. Personal Data collected, purposes and legal basis
The LONGCHAMP Group gathers the Personal Data needed to achieve the following purposes (when these are proposed on the site), subject to obtaining your prior consent for each of these purposes:
Purpose | Data collected | Legal basis |
Creation and management of customer accounts | • Last name and first name; | Consent of the data subject for this specific purpose. |
Promotional operations (Personal Data collected during a competition or promotional offer) | • Last name and first name; | |
Newsletters or marketing communications | • Telephone number; | |
Processing requests made via the online contact form | • Last name and first name; | |
Virtual eyewear try-on | • Scan and/or reconstruction and/or modification of the appearance of your face (Personal Data collected directly by FITTINGBOX in its capacity as Data Controller). | |
Generating statistics, market analysis and customer relations follow-up | • Purchase history. | |
Processing the creation of online stock availability alerts | • Email. | |
Processing and tracking orders | • Last name and first name; | Performance of a contract to which the data subject is a party or of pre-contractual measures taken at the request of the data subject. |
Disputes/complaints/rights of data subjects | As applicable: |
You may at any time withdraw your consent to the processing of your Personal Data for the above purposes, except for the purpose of processing and tracking orders.
4. Personal data recipients
Your Personal Data is collected, depending on the purpose:
- either by SAS LONGCHAMP in its capacity as Data Controller,
- or by each LONGCHAMP Group company, in their capacity as Joint Data Controllers.
The Personal Data is made accessible only to persons authorised to have knowledge of it due to their responsibilities within the internal departments of the LONGCHAMP Group companies or the departments responsible for controls.
Your Personal Data is communicated to service providers of the LONGCHAMP Group located within the European Economic Area, which we appoint to help us carry out our activities (order management, payment processing, website development).
These service providers, and certain members of their staff, are authorised to use your Personal Data on our behalf only for the specific purposes for which they have been appointed, in accordance with our instructions, and are required to protect the privacy and security of your Personal Data.
Your Personal Data may also be sent to franchisees of LONGCHAMP shops, for the commercial and promotional management of their sales outlets.
Given the LONGCHAMP Group's international reach and in order to optimise the quality of our service, your Personal Data is likely to be sent outside the European Economic Area. The LONGCHAMP Group however ensures that the necessary measures are in place for sufficient protection of privacy and individual liberties, and to guarantee secure data transfer.
5. Retention period
We undertake to ensure that your Personal Data is not kept any longer than is strictly necessary for the purposes described above.
6. Security
The LONGCHAMP Group implements appropriate organisational, technical, software and physical measures in terms of security, in order to ensure the confidentiality and protection of Personal Data, and to prevent it from being distorted or damaged or unauthorised persons having access to it.
Furthermore, the confidentiality of the banking information that you send via the website to an approved banking institution is guaranteed by an SSL encryption process.
The LONGCHAMP Group also ensures that subcontractors implement the same type of measures in order to ensure the protection of Personal Data.
7. Rights of data subjects
In accordance with the “Data Processing, Data Files and Individual Liberties” law no. 78-17 of 6 January 1978, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, you have a right to access, rectify, delete, and move Personal Data concerning you, as well as a right to oppose and limit the processing thereof.
To exercise these rights or ask any questions about the processing of your Personal Data, you may write to SAS LONGCHAMP, 12 rue Saint-Florentin 75001 Paris, or contact our Data Protection Officer (DPO), at the following address: [email protected].